Duration: 2 days
Format: Presence
Product Code: STL
Improve your storytelling skills and learn how to inspire and convince people with compelling stories.
Emotional
communication
Stories achieve what facts and figures cannot: they evoke emotion, meaning and intrinsic motivation.
Explaining
complexity
Make change processes and transformations understandable and compelling through strong narratives.
Effective
presentations
Experience how storytelling can transform your presentations into inspiring leadership communication.
Excellent
Rating!
Our previous participants, HR professionals and Learning & Development experts have given us excellent ratings!
What is Storytelling?
Storytelling refers to the art of using targeted stories to convey complex content in such a way that it is not only understood but also felt and remembered. It is about more than just conveying information: leaders use storytelling to provide orientation, build trust, make values tangible and develop shared visions. The combination of emotional appeal and a structured approach makes storytelling an effective leadership tool that has a lasting impact in both face-to-face conversations and presentations or digital formats.
In this two-day storytelling workshop, executives discover how to use stories as a strategic tool to increase the impact of their communication. Especially in change processes, lectures or presentations, information is not only conveyed, but emotionally anchored. This is because people remember stories – not just facts.
This storytelling seminar is aimed at managing directors, teams, trainers and marketing managers who want to make their messages clear, emotional and convincing. Participants learn how to use narrative techniques and dramaturgy in a targeted way to generate real attention among employees, customers or on social media platforms.
In the workshop, you will develop your own stories for specific business situations such as speeches, pitches or content strategies. Supported by artificial intelligence as creative sparring, ideas, characters and story structures emerge more quickly and precisely. Exercises, group discussions and feedback from experienced trainers ensure a high level of practical application.
The training imparts rhetorical know-how, shows ways to build strong stories and links expertise with direct application in everyday work. The goal is immediate implementation in the company, whether for internal communication, in marketing or for presentations with impact. It is suitable for every target group – from experienced managers to newcomers to business storytelling.
- You understand how storytelling works as a leadership tool.
- You develop your own story prototypes for meetings, presentations or social media.
- You use AI to develop ideas, image concepts and your own story structures and to get sparring.
- You apply structures such as Pitch Perfect and Hero’s Journey in a targeted way.
- You increase your impact through voice, body language and language.
- You present with a clear message and emotional access.
Content of the Storytelling Training
Want to tell stories that have an impact? In this intensive training session, you will experience how storytelling can take your leadership and presentation skills to a new level. Get to know formats, structures and tools that you can use to inspire, convince and change people – whether in a meeting, on stage or online.
On the first day, we cover the fundamentals of effective storytelling: You will learn about structure, formats and how to develop initial prototypes for personal stories, visions and change communication:
- What makes a good story?
- Storytelling vs. facts and figures (reporting)
- The three cornerstones of a strong story: goal, audience, storyteller
- Building blocks of good stories: conflict, polarization, desirable future (motivation)
- How can AI help develop ideas?
- Helpful story structures: 5 Beats Framework, Hero’s Journey, Pitch Perfect
- Get to know story archetypes: Who am I?, Why am I here?, Values in Action etc.
The second day is all about application: you will develop your own leadership story, practice emotional language, body language and voice, and anchor storytelling in your daily communication:
- You will develop your own story step by step in the form of a presentation
- Use artificial intelligence and develop ideas, image concepts and story structures (with our prompt library)
- Arouse emotions: active language, signal words, first-person messages, hypnotic sentences
- Work with images: “Show, don’t tell”
- Activate your body: voice, posture, mastering text/subtext as a storyteller
- Feedback rounds & practical simulations
- Transfer to everyday management & social media
This is included in the Training:
Experienced Experts
Our experts have many years of experience with Leadership, Management, Leadership Development and have worked as managers in various companies. This expertise is now at your disposal.
Learning by doing
The training is a laboratory. You learn new things, apply them and reflect on what you have learned. Experience and reflection are an essential part of the training – we don’t deliver a PowerPoint battle.
Community
All participants work together intensively and form a community. Even after the training, you remain part of a leadership community and can actively develop your leadership skills.
Learning Library
All participants have access to our extensive learning library with over 200 units, videos, templates and more resources, which can also be used in day-to-day leadership situations.
Make the Storytelling Training for Leaders your in-house training
Would you like to run this as an in-house program? Would you like to work on specific case studies or challenges in your company?
We tailor our formats to your needs or the needs of your managers and teams. To start with, we offer you a free co-creation (90 min). Let’s start with an initial meeting
Our Method
Intensive: learning, trying out and reflecting under the guidance of experienced trainers
Peer learning: working with colleagues on case studies from practice, feedback and reflection
Comprehensive toolbox: We provide you with proven tools and templates for your daily work
Adapted to your company: We also tailor this learning journey to your company’s specific requirements
This training consists of several integrated elements: knowledge transfer by experienced trainers, practical implementation with feedback & reflection, AI tools, and transfer into the managers’ daily lives.
Active application in the workplace is crucial to not only deepen new knowledge but also to achieve visible success for your organization. To make this possible, we provide participants with a wide range of exercises, tools, and a library of proven AI prompts that ensure an exceptional learning experience and sustainable application.
In addition, we can tailor this seminar to your company.
Frequently Asked Questions
Storytelling connects people on an emotional level, builds trust and motivates teams through clear visions and values. In addition, gripping stories can be remembered and retold.
In everyday management, storytelling is suitable for presentations, team meetings, strategy communication or change processes. Stories make abstract content concrete and strengthen the relationship with employees.
AI tools help you develop ideas, image concepts and story structures. They offer creative sparring, provide feedback and help you fine-tune your leadership stories.
Changes in the company are often complex and emotional. Storytelling helps to make these processes understandable through catchy stories, reduce fears and actively involve employees in the change.
The methods include the hero’s journey, the 5 Beats Framework and Pitch Perfect. These models help to structure stories in a dramatically effective way and to tailor them to specific target groups.
No special prior knowledge is required for the seminar. Openness, curiosity and a willingness to contribute your own experiences are the ideal foundations for a successful learning experience. during the development of ideas, visual concepts and story structures. They offer creative sparring, provide feedback and support in fine-tuning your leadership stories.
Don’t worry – you will learn specific tools and story formats that are easy to apply and fit your leadership situation. Anyone can develop stories with helpful structures and communicate emotionally. It is not you who has to be emotional, but your story that triggers emotional resonance.
Especially in conflicts or when faced with resistance to change, storytelling creates connection, empathy and orientation.
Through authentic stories, you strengthen cohesion, convey meaning and promote a culture of trust. This increases psychological safety in the team and also promotes performance.
Absolutely – especially in virtual environments, storytelling creates a sense of closeness and shared identification.
Yes – strategic communication and vision-telling are essential for credible leadership at all levels. Top executives in particular have to get to the heart of very complex issues and communicate their vision for the future. Storytelling is the perfect tool for this.
You will gain more presence, impact and trust – in every communication situation.
Ideally, every employee in a leadership role. Managers at all levels have to communicate and persuade a lot. In addition, the training is also very helpful for employees in contact with partners, customers or other stakeholders.
Vision stories and value stories are ideal for customers, partners and investors – they convey attitude and direction.
Each training or program is developed to meet the specific requirements of your company. This begins with co-creation, a concept phase, iterative improvements and a roll-out. We don’t do anything “off the rack”; instead, we immerse ourselves in your culture and structure. In this way, our work becomes part of your organizational development.
All of the trainers in our community have their own leadership experience, have completed a thorough external coaching and/or trainer education program, and have also participated in our internal train-the-trainer programs.
To Begin
Contact us
Do you have questions about this Storytelling Training? We look forward to speaking with you! We’d be happy to answer your questions about your goals, topics, requirements, and the framework of your transformation – and of course, about dates and costs. Please contact us using the contact form.